Reckitt is a global consumer products company that operates a portfolio of leading household brands in nutrition, health, and hygiene, including laundry detergents such as Woolite. Laundry detergents have historically been sold in large plastic containers, ranging from 25 to 210 fluid ounces in size.
To reduce waste, a variety of household products are now being sold in concentrated versions for consumers to use as-is or by diluting the formula at home. Laundry pods are one example, but they have inherent limitations. In addition to a high cost per wash, laundry pods do not allow consumers to pretreat fabric or adjust the concentration. An alternative may be to use a liquid or gel concentrated booster that can double as a pre-treatment for spot stains and is adaptable to load volume and soil level.
We are seeking to develop a highly-concentrated and compact fabric treatment that can be safely diluted with water at home by the consumer.
At Reckitt, we turn scientific breakthroughs into everyday consumer hygiene solutions for today, tomorrow and the future. As one of the world’s largest consumer product companies, we have the breadth of experience to unlock and develop the value of potential innovations. Our product portfolio across health, hygiene and nutrition include trusted brands like Lysol, Dettol, Finish, Vanish, Harpic, Mortein, and Air Wick.
Partner with us and bring your ideas to life!
Learn more